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Introducing – Imperial Jade Coffee

For Henry Every, the founder of luxury coffee brand Imperial Jade, garden life has always had a strong appeal. He is often drawn by the pull of a good garden centre, happy to spend an afternoon browsing and enjoying the selection of goods on offer, from plants to candles and everything in between, aspiring one day to see his own range of Imperial Jade amongst them. After being approached by the team at Eljays44, taking a stand at the Garden Centre Expo was a natural step towards meeting the key decision makers in the Garden Centre Retail marketplace. He sat down…

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Dobbies afternoon tea and planting experience

When we heard about Dobbies’ unique offering for an afternoon tea and planting experience, we couldn’t resist the chance to immerse ourselves in a day filled with greenery and sweet delights. It wasn’t just about having a beautiful planter, it was about exploring the new scenes in garden centres as they become destination centres.   Here is how Dobbies maximised their sales and customer engagement through this activity: Drawing new customers: by offering a enticing package of afternoon tea and planting, they attracted visitors who might not have been there that afternoon, expanding their customer base Boosting sales: most of the…

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Garden centres kick off Christmas… in September

It’s that time of the month again, the Barometer of Trade stats from the Garden Center Association have landed. I’m not ashamed to say I await these eagerly – they provide a great snapshot of what our customers are dealing with on the ground, as well as the changing shape of consumer demand (a key theme for this year across both retail and hospitality). Read more on our exhibitor Fourth’s website here

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Welcome

The team here at Garden Centre Expo would like to welcome you to our brand new blog page. This will feature regular posts updating readers on the latest news and advice from our company, as well as the wider industry. Check back here regularly to have a read through the latest posts we’ve been sharing – in the meantime, have a browse through our website to find out more about our services!

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