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Dobbies afternoon tea and planting experience

Dobbies afternoon tea and planting experience

When we heard about Dobbies’ unique offering for an afternoon tea and planting experience, we couldn’t resist the chance to immerse ourselves in a day filled with greenery and sweet delights. It wasn’t just about having a beautiful planter, it was about exploring the new scenes in garden centres as they become destination centres.

 

Here is how Dobbies maximised their sales and customer engagement through this activity:

  • Drawing new customers: by offering a enticing package of afternoon tea and planting, they attracted visitors who might not have been there that afternoon, expanding their customer base
  • Boosting sales: most of the customers, including us, ventured into additional offerings within the garden centre and went home with extra items
  • Strategic promotion: they effectively promoted their Saturday gardening talks, targeting an audience primer for further engagement
  • Encouraging loyalty: the event was an opportune moment to introduce customers to Dobbies’ loyalty scheme, fostering repeat business and customer retention
  • Word of mouth: the exceptional experience and uniqueness of the event, sparked enthusiastic talks, amplifying Dobbies’ reputation and attracting new participants

 

As customers, here’s what we appreciated about our experience:

  • Relaxed atmosphere: from a relaxed afternoon tea, to hands-on planting, we didn’t feel rushed throughout the activity, creating the perfect setting for a relaxing Saturday with friends
  • Value for money: The £40 experience, included a planter valued at £30 making the afternoon tea £10. There was a great selection of food offered and the planter was big and held many plants, making it worth our money
  • Dietary options: they catered to a wide range of dietary requirements, from vegetarian to gluten free and more
  • Friendly staff: the warmth and expertise of Dobbies’ staff elevated our experience, Alice and Helen were great and provided guidance and support every step of the way
  • Added dimension: the incorporation of an activity elevated a standard afternoon outing, infusing it with creativity and wellness

Have a look at our experience here

 

Overall it was a lovely experience, we went home with a gorgeous planter and feeling very happy. Dobbies got satisfied customers that will most likely return for another activity.

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