The newly organic products include Pure Maple’s Golden Delicate, Amber Rich, and Dark Robust maple syrups, which have relaunched at a competitive price point and have a RSP of £6.00 - £7.89 for a 236ml / 312g bottle size. This translates to £ 1.92 – £ 2.52 per 100g. The rebrand features fresh, modern branding and a new Leone bottle shape which pays homage to the rich history of Canadian maple syrup, offering a bold but traditional aesthetic. The updated branding and organic certification come at a time when maple syrup’s popularity is increasing. The UK market is expected to reach 124.7 million USD by 2028ii and while sugar maple is the segment’s leading revenue generator, the darker maple syrup category is set for particular growth1, with consumers seeking out richer, more robust flavours.